February, 2011

Dear EasyCare Customer,

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As many as 100 million people are being affected by a colossal snow storm in the United States. What better backdrop for us to pause and reflect? At EasyCare, we've been doing a lot of reflection, and using it as a basis to plan 2011. Garrett Ford is the keynote speaker this week at the Functional Hoof Conference in Melbourne, Australia. He joins Professor Robert Bowker, Duncan McLaughlin, and scores of other bare hoof proponents from around the world for five days of presentations and discussions on hoof care in today's world. Duncan is making a presentation of the findings from his thermographic imaging study of barefoot and shod performance horses. We'll be publishing the white paper in our March newsletter.

After the conference in Australia, EasyCare representatives will attend BETA (the British Equestrian Trade Association) in Birmingham. If you're attending, stop by at Stand B7.1 and hook up with people from EasyCare and our partners at Trelawne Equine.

Thank you for participating in our customer service satisfaction survey: the response was overwhelming - both in numbers and in data: 65% of our customers say they are “certain” to remain with EasyCare; 23% are very likely. 64% of our customers rate our service as “excellent”; 25% rate our service as “good”. The data we collected will help us shape our policies and procedures for the current year.

The results are in from the 2010 Hoof Boot Contest and we've announced an expanded 2011 Hoof Boot Contest. If you haven't already signed up to become a member of Team Easyboot, be sure to check out our new team approval platform and submit an application.

Finally, we'd like to tip our hats to California based hoof care practitioner, Maria Siebrand, who is fighting the good fight. We're with you, Maria!

From Garrett's Desk: Retreats, Core Values, Vision & Mission

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Our EasyCare staff embarked on the first-ever organizational retreat here in Tucson last week. We closed the office for two days and spent some valuable time exploring individual and institutional values and applying them to the broader EasyCare business model, to our vision and to our mission. Read more...

2010 EasyCare $10,000 Hoof Boot Contest Results

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No matter how you look at it, the 2010 EasyCare Hoof Boot Contest and sister campaign, EasyCare Gives Back to AERC, were a resounding success. Riders enrolled in the 2010 edition of the EasyCare Hoof Boot Contest racked up an astonishing 41,191 miles - almost exactly double the mileage totals for the 2009 Hoof Boot Contest. Read more...

EasyCare Announces Expansion of the 2011 $10,000 Hoof Boot Contest

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The fifth annual edition of the EasyCare $10,000 Hoof Boot Contest now has two distinct divisions: a competitive trail riding mileage component as well as the existing endurance and limited distance component. The recent changes to the hoof and leg protection rules for competitive trail competitions now mean that horse hoof boots can be used in all CTR events. Read more...

Dealer of the Month: Institute of Barefoot Equine Management

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Thorsten Kaiser migrated from Germany to New Zealand in 1997 and worked in the software development industry. He got involved with horses and after several years of having his horses shod, he discovered barefoot trimming in 2002.

For the initial transition and early endurance rides he used an earlier version of the Easyboot, which worked well for him. Since then he has become a full-time Strasser hoof care professional and he sells Easycare products as part of this work. Read more...

Customer Photo of the Month: Kicki Westman & Vimur

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Hi! My name is Kicki, I’m 35 years old and live in Sweden.

My Icelandic horse Vinur was born 1985 and I bought him 1995. In his younger days he was my competition horse as well as companion trough good and bad. He is still going strong, unaware of his age. Always the best friend, the love of my life, and always in the mood for some action along the trails!

I got him his Easyboots because I wanted the benefits of being barefoot as well as I really wanted good chock absorber and protection for the hoofs. Read more...

This Month

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