News From EasyCare

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EasyCare Intro ImageDear EasyCare Customer,

2010 was a milestone year for horse boots. We made the decision to focus on wilderness long-distance endurance events to showcase the durability of our products. The results were astonishing: endurance riders racked up more than 41,000 miles at events sanctioned by AERC – more than double the miles of the prior year. More people than ever are using horse hoof boots, and discovering the financial, physical and physiological benefits of alternative hoof protection.

What better momentum to build on for 2011? Team Easyboot is being re-launched and will allow a broad representation of boot users to train and purchase products at a reduced rate on-line in return for representing EasyCare in the field as ambassadors. If you're a former Team Easyboot member, watch your email for exciting news.

The recent changes in leg protection rules at NATRC and ECTRA sanctioned events mean that the $10,000 Hoof Boot Contest will now have a competitive trail category in addition to the existing endurance category.

The long-awaited wide version of the Easyboot Glove, known as the Easyboot Glove W, will hit the trails in early summer.

Our focus in 2011 will be on trail riders. So if you’re a boot user representing a backcountry horsemen's association, or if you’re a rider who just likes to get out every week and explore new trails with your horse, please consider applying to be part of Team Easyboot 2011. We think you’ll be glad you did.

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From Garrett's Desk: Lets Make 2011 Better

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2010, what a year! We are blessed to be involved in a business where customers become friends and family. The EasyCare team thanks you for your friendship in 2010 and looks forward to a healthy and prosperous 2011. Here are some of the many memories of our Easyboot family and friends in 2010. Read more...

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Duncan McLaughlin: Skill-Drills For Efficient Movement

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In human endurance sports, winning performance is a result of both technique and fitness: in that order. Technique accounts for up to 60-70% of endurance performance, more so in swimming and cycling, less so in running, while fitness accounts for 30-40% of endurance performance, less so in swimming and cycling, more so in running. The importance of technique is most clearly demonstrated by studies on the very successful African marathoners who score around average, when compared to other elite marathoners, on all commonly measured fitness parameters (VO2max, lactate threshold, height to weight ratios, muscle fiber types and proportions, etc) - their exceptional speed comes from exceptional technique. Read more...

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Dealer of the Month: The Stagecoach West

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Jack Peacock has been in the equine products industry for 31 years. When he and his wife, Mary Jo started The Stagecoach West, they owned no horses, no hat and no boots. They simply got into the equine world as a business venture. Jack says it was the second-best decision of his life (marrying his wife was the best one). Read more...

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EasyCare Launches Team Easyboot 2011

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We're excited to announce the long-awaited reinvention of Team Easyboot: Team Easyboot 2011. EasyCare has partnered with ProMotive.com, a online tool designed to connect influential consumers (like you) with brands (like ours) using discounted merchandise and regular contests for complimentary product as an incentive to represent our organization in your daily lives. Read more...

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Customer Photo of the Month: Bernd Jung

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Bernd has been involved in Marketing and sales jobs for 25 years, spending 15 years in the telecommunication business as sales manager and managing director. He started riding at the age of 30 and now owns two horses. He founded HufShop together with his wife, Claudia, in 1999. Read more...

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If you have any questions about our products feel free to call our friendly staff at 1-800-447-8836, e-mail: questions@easycareinc.com or visit our website at easycareinc.com.

Thank you for taking the time to read our newsletter! Please let us know if you have any ideas or suggestions on how to make it better.
See you on the trail,

The Staff at EasyCare
EasyCare, Inc.
email: admin@easycareinc.com
phone: 800-447-8836
web: easycareinc.com

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